Cookie Policy
Last updated: January 1, 2025
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give site owners useful information about how visitors interact with their site.
This policy explains what cookies we use on ummafoundation.org, why we use them, and how you can manage your preferences.
Essential Cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year |
| session_id | Maintains your session while browsing | Session |
Analytics Cookies (Google Analytics 4)
We use Google Analytics 4 (GA4) to understand how visitors interact with our website. This helps us improve our content, user experience, and campaign effectiveness. GA4 collects anonymized data about page views, session duration, traffic sources, and user behavior.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors | 2 years |
| _ga_* | Maintains session state | 2 years |
Google Analytics data is processed in accordance with Google's Privacy Policy.
Advertising Cookies (Meta Pixel)
We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The pixel tracks actions visitors take on our site after clicking an ad, helping us reach more potential supporters and improve campaign performance.
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp | Identifies browsers for ad delivery and measurement | 3 months |
| _fbc | Stores last Facebook ad click information | 2 years |
Meta Pixel data is processed in accordance with Meta's Privacy Policy.
Managing Cookies
You can control and manage cookies in several ways:
- Browser settings: Most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect site functionality.
- Google Analytics opt-out: Install the Google Analytics Opt-out Browser Add-on.
- Meta opt-out: Adjust your ad preferences in your Facebook Ad Settings.
- Do Not Track: We honor Do Not Track (DNT) browser signals by disabling non-essential cookies when detected.
Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be indicated by the “Last updated” date at the top of this page.
Contact Us
If you have questions about our use of cookies, contact us at hello@ummafoundation.org.